You’re an author and you’ve got a book you’d like to sell. Your website isn’t getting ANY traffic and someone tells you that an EASY way to drive traffic to your website is by using Adwords.
Adwords is the name of the advertiser’s side of the online advertising program developed by Google. Adwords allows you to [...]
If you were old enough to remember the 70’s, you might remember an ad campaign from Avis. It seems Avis was #2 in the car rental game and in order to take on #1, they decided to play up their “disadvantaged” status.
Avis’ campaign was the now familiar “We’re #2 - We Try Harder”. The campaign [...]