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If you’re an author with a book to promote, there’s no better marketing tool than a blog.
However, a blog is not book marketing magic. Merely launching a blog and then expecting book buyers to flock to your author’s blog to buy your book simply isn’t a realistic expectation.
Marketing your book is a numbers [...]
Book marketing and authenticity… kind of has an “oxymoron” ring to it, doesn’t it? However, in the world of Web 2.0 where social networks are king, those two words are being forced into use within a single cohesive sentence.
This isn’t the book marketing your parents knew.
Kassia Krozser writes in the Art of Conversation:
The marketing [...]
One thing that surprises most authors is how much marketing and self promotion they must engage in to promote their work.
Kate Eltham is the Chief Executive Officer of Queensland Writers Centre. She writes on her blog “Electric Alphabet”:
One of the things I’m often telling emerging writers is to moderate their expectations of how many [...]
