You’re an author and you’ve got a book you’d like to sell. Your website isn’t getting ANY traffic and someone tells you that an EASY way to drive traffic to your website is by using Adwords.
Adwords is the name of the advertiser’s side of the online advertising program developed by Google. Adwords allows you to [...]
Book marketing is really no different than any other kind of marketing. As an author, you face the same trials and tribulations every other small business person faces. In a word, marketing your book is simply a numbers game.
Many authors launch a website or blog hoping to magically draw in hundreds if not tens of [...]
Yes Virginia, people DO judge a book by it’s cover. A great cover stops a book browser in his or her tracks during a lap around the local book superstore and makes the book browser want to learn more.
That is why one of the most difficult aspects of book marketing lies in the cover design. [...]