The Author’s (Beginning) Guide To Adwords

You’re an author and you’ve got a book you’d like to sell.  Your website isn’t getting ANY traffic and someone tells you that an EASY way to drive traffic to your website is by using Adwords.
Adwords is the name of the advertiser’s side of the online advertising program developed by Google. Adwords allows you to [...]

Blogs are not “marketing magic” when it comes to selling books

I’m in a rather unique position in that I am an author  who also helps authors and other small business owners set up their own self hosted Wordpress blogs.
I’ve been known to extoll the virtues of a self hosted Wordpress blog as a “secret weapon” of many successful authors.  I’ve used my blog at Beyond [...]

Book Marketing is Numbers Game

Book marketing is really no different than any other kind of marketing.  As an author, you face the same trials and tribulations every other small business person faces.  In a word, marketing your book is simply a numbers game.
Many authors launch a website or blog hoping to magically draw in hundreds if not tens of [...]