If you were old enough to remember the 70’s, you might remember an ad campaign from Avis. It seems Avis was #2 in the car rental game and in order to take on #1, they decided to play up their “disadvantaged” status.
Avis’ campaign was the now familiar “We’re #2 - We Try Harder”. The campaign [...]
According to a press release issues by Angela Hoy, BookLocker has filed a class action lawsuit against Amazon.com in response to Amazon’s recent attempts to force all publishers using Print on Demand (POD) technology to pay Amazon to print their books. Read all about this story here.
Angela’s biggest complaint with Amazon’s BookSurge POD service has [...]
Things have really settled down on the Amazon/Booksurge front and I wondered if this whole “consumer outcry” was having any effect on Amazon’s web traffic, so I headed over to over to Compete.com and entered amazon.com in one box and for kicks and giggles entered barnesandnoble.com in the other.
For those of you who don’t know, [...]