Things have really settled down on the Amazon/Booksurge front and I wondered if this whole “consumer outcry” was having any effect on Amazon’s web traffic, so I headed over to over to Compete.com and entered amazon.com in one box and for kicks and giggles entered barnesandnoble.com in the other.
For those of you who don’t know, Compete.com allows you to compare web sites. It’s most accurate with “big” sites that get lots of traffic. Here’s what I got when I entered the terms above for “analysis”":
The graphic above shows the scope and the magnitude of Amazon.com’s internet presence. The figures on the side, those are measured in MILLIONS. You can see how large a presence Amazon has compared with Barnes and Noble.
Not only does the graph above show that Amazon isn’t being affected, the analysis below confirms it.
| Date: 04/2008 | People | Month ?  |
Year ? |
|
|---|---|---|---|---|
 amazon.com |
52,327,360 | 2.0% |
9.9% |
|
| barnesandnoble.com |
4,393,557 | -3.7% |
17.2% |
|
| Compete triangulates multiple data sources, including ISP, Panel & Toolbar to estimate U.S. traffic. Learn more. | ||||
The statistics above are what Compete calls “people accounts”.
People Counts are also known as unique visitors – they only count a person once no matter how many times they visit a site in a given month. People Counts are typically used to determine how popular a site is.
You’ll notice in the figure above, Barnes and Noble’s people counts are down…. almost 4% during March while Amazon’s figures rose 2%.
It doesn’t appear the outcry has had any effect.
What I’ve noticed in my own promotion efforts is that my Barnes and Noble affiliate links aren’t generating anywhere NEAR the sales that my Amazon affiliate links did. Same promotional efforts up front, different results on the back end. I even tried changing the presentation of my blog to “jump start” the sales on the Barnes and Noble end… clicks increased but sales did not.
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