Pre-publication Publicity and Promotion is Essential to Your Book’s Success

a.k.a why the best author websites get launched 12 months before a book is published.

Pr-publication Publicity

I got an email the other day from the editor I hired to edit my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results. She was emailing me to let me know that her book had been published and she included a URL where I could purchase a copy of her book. I hadn’t heard from her in over a year and I didn’t know she was writing a book. I hate to admit it, but I didn’t jump on the URL and purchase the book immediately.  It’s almost as if I needed some “time” to digest the information.

I didn’t think much of the exchange until I began watching superstar authors promote their upcoming books.  Many times – the website for the book has been in place for months – in some cases more than a year – prior to the book being offered for sale.

The best author websites help build pre-publication publicity for your book.

Pre-publication publicity and promotion is often overlooked by those who are self-publishing. I know I was very tempted to overlook it.

Fortunately the easiest and most effective pre-publication publicity and promotion tool available to an author is the web.   When what you do is write – then writing content for your website or blog is something which comes naturally to most authors.

When you begin using your website for pre-publication publicity – it’s essential to include an email newsletter interest sign up (using a service which specializes in creating such lists legally and in a Can Spam compliant manner such as Marketer’s Choice).  When readers discover your book is in the works, they need to be able to sign up for reminders about when and where it will be available.  Those same newsletter subscribers will also want to know when your book tour is in their neighborhood as well.

A website with an email newsletter sign up is one of  the most effect pre-publication publicity tools around. However, it’s important to note that this in NOT a process you begin 6 weeks before your book hits store shelves.

It’s never too early to begin pre-publication publicity of your book.

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