Book Marketing is Numbers Game
Book marketing is really no different than any other kind of marketing. As an author, you face the same trials and tribulations every other small business person faces. In a word, marketing your book is simply a numbers game.
Many authors launch a website or blog hoping to magically draw in hundreds if not tens of thousands of potential book buyers. It’s a good plan - after all, a successful website can attract thousands of tightly targeted visitors each month and marketing is a numbers game. The more visitors you can attract to your website, the more books you’re likely to sell -it’s just that simple.
If you’ve already got a book blog or website, then you’ve probably discovered that simply launching a website (or a blog) is no a guarantee that you’ll be creating a sure fire “visitor attraction tool”.
Creating an effective book marketing blog isn’t hard - if you have the right tools.
Unfortunately, for many authors, building a book marketing blog is like trying to put together a jigsaw puzzle where you have to go on a scavenger hunt to find all the pieces.
To make matters worse, it’s hard to know when you’ve gathered all the pieces OR if every piece you’ve gathered really fits in your particular puzzle.
Over the past 2 years, I’ve launched hundreds of blogs for clients. Some of those blogs have been for authors who self-published their own books. At first, I thought that authors would be the BEST bloggers of all because, after all - authors know how to write!
I couldn’t have been more mistaken.
While authors are, as a general rule, GREAT at writing - they aren’t well versed in the skills of successful blogging. So while my blogging authors were creating GREAT blog content, they weren’t getting serious traffic to their blogs. That broke my heart.
After all, there are lousy blogs out there that are getting nice visitor traffic! A blog with great content could do even better - if the blogger only knew the secrets to blogging success.
That’s why I created the 8 Week Power Blog Launch. The 8 Week Power Blog Launch is comprised of 56 individual lessons. It’s a simple step by step method to increase traffic to your blog.
More traffic = more eyeballs. Since book sales are a numbers game, the more traffic to your blog, the more books you stand a chance of selling.
If you’re an author who wants to sell books, you need a blog. However, a blog you don’t know how to use won’t bring the needed traffic to sell books. That’s why you need the 8 Week Power Blog Launch.
Enter the code “author” when you purchase the course and you’ll save $20 off the retail price!
I would have to agree, marketing one’s book is much harder then most people think. Sure, you can put up a website, but most writers don’t know how to get it listed in the search engines, drive traffic, etc. Thanks for pointing out the 8 Week Power Blog Launch - this could prove to be very useful.
September 9th, 2008 at 8:31 am