Alan Webber is hardly a new face in the literary world. In addition to being the the managing editor and editorial director of the Harvard Business Review for five years, in 1995 he launched the successful business magazine Fast Company which made news when it was sold to Gruner + Jahr for the second largest amount of any magazine in U.S. history.
So it’s not surprising that when Webber stepped down from performing his full-time editorial responsibilities that his next endeavor would be to write a book. In 52 “Rules of Thumb” for business leaders, he shares his unique perspective on the “rules” for business success.
His rules include such words of wisdom as:
- Don’t implement solutions, prevent problems
- The difference between a crisis and an opportunity is when you learn about it
- Learn to take “No” as a question
In Marketing your book with a blog, I wrote about Chris Brogan, who used his blog to help his book become a New York Times bestseller. Chris gets over 200,000 visitors to his blog each month, has over 50K Twitter followers and has over 30,000 RSS subscribers – and is not only using his blog to promote HIS book Trust Agents – but he’s also recommending Alan’s book to his blog’s readers in the post “Seek the Bigger story – or tell a new one“.
Chris has already built a level of trust with his vast blog audience. They have come to expect that Chris will only recommend the best products and services – this includes books.
This is a great example of how your book’s blog can work HARD at generating sales of your book. Even though Alan is not a “blogger” per say – when Chris decided to create a link – he didn’t link to the book’s web site – instead he linked to the blog.
That’s because Chris knows that the blog is the place where the latest and greatest updates will be posted. Even though Alan is not “blogging” per say – (in July his blog only had 11 posts – which is roughly a post every third day) he’s still able to communicate with potential book buyers there.
So if you thought that you had to create three or four blog posts a day to market your book using a blog – now you know that doesn’t HAVE to be the case. Somoetimes a few well written posts do a better job than a few thousand poorly written ones.