David Perlmutter, MD, FACN is a Board-Certified Neurologist and Fellow of the American College of Nutrition and he uses his blog to promote his book and his practice.
Dr. Perlmutter is the author of several books:
- BrainRecovery.com – Powerful Therapy for Challenging Brain Disorders
- The Better Brain Book (Putnam Publishers)
- Raise a Smarter Child By Kindergarten(Morgan Road Books)
Dr. Perlmutter is also recognized internationally as a leader in the field of nutritional influences in neurological disorders and has been interviewed on many nationally syndicated radio and television programs.
He uses his blog to share information and he uses it to feature clips of his appearances on nationally syndicated television programs. He also uses his blog to announce his upcoming speaking appearances. However, the most “sticky” part of his blog are the posts he makes. His post Diet, Specifically Zinc, Plays a Key Role in Acne had me not only yelling for my 17 year old son to get off the phone and to come into my office to read this post, but also got me clicking over to his blog’s sponsor….Wellness Pharmacy.
Dr. Perlmutter also has a web site promoting his books, but he’s using his blog as “bait” to draw in interested readers. Even though the web site has a slightly higher Page Rank (PR) (4) than the blog (3) , my Alexa tool bars tell me that the blog is getting significantly more traffic than the traditional web site is attracting. That means the blog is doing EXACTLY what it’s supposed to be doing! It’s attracting readers to the blog who then learn about Dr. Perlmutter and then go on to buy his books! Want to know if this guy knows what he’s talking about? Check out his blog for his many appearances on nationally syndicated shows.
Oh.. and another BRAVO to Dr. Perlmutter… he also has an email newsletter which he promotes on his blog as well!
