It’s my experience that most authors don’t have any idea of how much “marketing” goes on behind the scenes for a typical book.
Marketing your book can either be the most frustrating or the most fulfilling task you’ve ever tackled.
One of the things about marketing is it’s an ongoing process. If you’re actively marketing your [...]

Filed under: Marketing Basics for Authors, Web Site Basics for Authors, author websites, blogs for authors, marketing your book, using a blog to market your book | Post a comment

I’m going to begin this post with a bit of information you may find startling.
The web does not operate fairly.
(Mock gasp) It’s true. The author who works the hardest doesn’t necessarily get the bulk of his or her publisher’s promotional dollars. The best book doesn’t necessarily get a better website with more [...]

Filed under: Author Web Sites, Blog Basics, DIY Web Site Disasters, author book marketing, author web sites, book blog, statistics explained, web site statistics, web statistics for book websites, website traffic for author web sites | 2 Comments

It began innocently enough… I was reading an article about Amazon’s latest strong armed tactics with POD publishers and saw a comment by an author who listed her web site as a contact in the comments section. Her words were thoughtful and well presented, so I clicked on the link to learn more [...]

Filed under: DIY Web Site Disasters, author promotional tool, author web site, author web site review, author web sites, Do It Yourself Web Sites, web site solutions | Post a comment