Archive for the ‘For the Writer’ category

Do You Have a Fear of Rejection?

April 28th, 2008

Authors and writers are creative people by nature and it’s been my experience that the more “creative” someone is, the “thinner ” their skin tends to be.

Which is why the fear of rejection is probably the biggest obstacle to many author’s success.

Venessa Giunta writes about how the fear of rejection can keep writers from submitting your work. Lillie Ammann writes about the role rejection has played in her life (and how it played a major role in her meeting the love of her life!)

In case you think your fear of rejection could be solved by more letters after your name, Dr. Jean Murray has GREAT credentials yet even she deals with a fear of rejection. In her blog post When you Overcome your fear of rejection – it’s amazing what might happen! she writes about how unfounded her fear was… and what GREAT things happened when she stepped out past the fear.

Meanwhile, on Freelance Switch, Robert Janelle gives some great advice for writers and authors for “getting past your fear of pitching. In the post, he instructs writers to first get in touch with their fears where he attacks head yet another reason for fearing rejection, which is looking foolish.

Which brings up an EXCELLENT point. There are VERY good, rational reasons for a writer to fear rejection… because there are a multitude of reasons a publisher or editor might reject your work which have NOTHING to do with the quality of your submission. On the other hand, if you identify your primary fear as one of “looking foolish”… well, what’s at the root of that fear? Are you sending query letters out without proof reading them? Are you sending those letters to the mail box after they’ve spend the night under your cat’s litter box? Either of those are ENTIRELY under your control.

However, the Writing Career Coach says fear can be a good thing… it can act as a driving force instead of a limiting factor.

What’s your tip for harnessing fear into a driving force?

Why Authors Choose Amazon To Promote Their Work

April 14th, 2008

When you fish, you want to place your baited hook where the fish are… because that way you’ll catch more fish.

As an author, there are two avenues to promoting and selling your work: bookstores and online sales. To plug that into our “fishing for book buyers” analogy… as an author you can choose to fish in salt water or fresh water… but your efforts need to be concentrated on large bodies of water.

Think of book store sales as “salt water fishing”. Bookstore distribution like salt water fishing while online sales are more like fishing in fresh water. If you’ve chosen to promote your book “online” then you have a LOT of options. However, just like fresh water fishing… there are countless bodies of fresh water in the United States alone where you could choose to fish. Of course there are fish in the small pond behind a farmer’s house on a dirt road… but there are more fish in a huge lake like Lake Okeechobee in central Florida or in the Great Lakes.

Amazon is the big lake on the internet for book promotion. Sure, Barnes and Nobles also has an online presence, but take a look at this graph to see the difference between these two sites when it comes to traffic:

The figures are staggering. During the month of March 2008 alone Amazon had 160,930,576 visitors. That “M” in the graphic above stands not for thousands, but for MILLIONS of visitors.

In comparison, Barnes and Nobles had a mere 7,440,278 visitors during the same time period… according to Compete.com.

In the recent post, “Amazon isn’t backing down” I pointed out that Amazon provides a lot of “social networking” tools to promote online sales. I personally have ADORED Amazon’s business model from the beginning. Amazon truly offers a “better way to buy books” thanks to the social networking tools that they helped pioneered.

Allowing book buyers to write reviews on the site is, I believe, the foundation of Amazon’s success. It was the online “solution” to a book buyer’s dilemma: You can’t judge a book buy it’s cover. While Barnes and Nobles offers comfy couches which potential book buyers can “plop down” and get a “feel” for a book… the online book buyer did not have that option. (Amazon has recently begun offering readers the opportunity to “preview” a book’s content.) How do you make a purchasing decision when you can’t pick up and thumb through the pages? You can start by reading the reviews of what other readers have to say about the book.

Over the years, Amazon has increased it’s tools offered to authors, even including the ability for an author to blog on Amazon’s site. This is a win/win for both the author and Amazon. Amazon gets GREAT content to attract book buyers thanks to blogging authors. Authors get a place to harness the power of blogging in a place which makes it easy for readers to buy a copy of their book.

The problem occurs when authors depend too heavily on the kindness of Amazon. Don’t get me wrong, an author who maintains a blog on Amazon is utilizing a POWERFUL marketing tool. Bravo to each and every author doing so on Amazon. However, if that’s the ONLY online home you have… you’re putting an AWFUL lot of your eggs into a basket you don’t have ANY control over.

Case in point… the recent uproar over Amazon’s strong armed tactics with POD publishers.

Amazon isn’t backing down….

April 12th, 2008

According to the Writer’s Weekly, IT’S NOT OVER! Amazon Tells Publishers, Pay Us To Print Your Books…Or Else, Amazon is not backing down and it appears two major POD publishers have caved under the pressure.

Angela does a wonderful job of outlining the problem in her Writer’s Weekly article, so I won’t rehash her words here.

Instead, I’ll tell you WHY authors prefer to use Amazon to sell their books over Barnes and Noble.

Earlier in the series, Angela explained that authors promotion efforts are the single biggest source books’ sales. One author working hard to promote her book is Dr. Denise Punger.

Dr. Punger wrote Permission to Mother: Going Beyond the Standard-of-Care to Nurture Our Children . Not only is Dr. Punger using her own blog “Permission to Mother” to promote her book, she is also using Amazon’s online marketing resources as well. Dr. Punger is using her Amazon blog to promote her book… her blog includes listings of upcoming book signings.

See, Amazon offers a lot of features for authors to interact with readers that Barnes and Noble does not.  Authors can connect with readers personally using Amazon’s “social networking” tools.  They can communicate with readers by establishing a blog where the book buyers are.   All of these are features that Barnes and Nobles doesn’t offer.  Barnes and Nobles doesn’t HAVE to offer these services because you can always get in your car and drive to your nearest Barnes and Nobles bookstore.

So if you’re wondering WHY so many authors are upset over Amazon’s move, this is the reason.  Amazon has provided a rich set of tools that authors can use to promote their work.  Before you begin viewing Amazon as a selfless philanthropist, remember… the books these authors are promoting are selling VIA AMAZON.  Amazon is making money selling the books the authors are promoting which means providing these promotional tools makes good business sense.

Which is why it’s puzzling that Amazon is not backing down off of this… because the whole thing just doesn’t make good business sense.