Yes Virginia, people DO judge a book by it’s cover. A great cover stops a book browser in his or her tracks during a lap around the local book superstore and makes the book browser want to learn more.
That is why one of the most difficult aspects of book marketing lies in the cover design. [...]
There are several experts in the area of author marketing who are advising authors to promote their work by leaving comments on other author’s blogs.
Leaving comments on other people’s blogs is a GREAT marketing tactic for authors. I call it “leaving a breadcrumb trail” back to your website because the goal is for the other [...]
Marketing your book is VERY similar to process of going fishing.
If you’ve ever fished, you know it’s possible to sit with your line in the water for HOURS without so much as a single interested “nibble”. What’s even more frustrating is to watch nearby fishermen pull in fish and fish as you [...]