Book Marketing: The Book Cover

Yes Virginia, people DO judge a book by it’s cover. A great cover stops a book browser in his or her tracks during a lap around the local book superstore and makes the book browser want to learn more.
That is why one of the most difficult aspects of book marketing lies in the cover design.  [...]

If an Author Who is Considered a Rock Star of the Internet Needs A Blog to Promote His Book- So Do You!

Ditto is a social entertainment guide that compiles lists… and one of those complied lists is titled “Rock Stars of Web 2.0”
The list includes such power players as Darren Rowse of ProBlogger.net, Larry Page of Google, Ev Williams of Twitter and Matt Mullenweg of Wordpress.
However, the one individual that leads the list is Clay Shirky, [...]

Amazon puts the Squeeze on POD Publishers

Angela Hoy of Booklocker has decided to play David to retail bookselling Giant Amazon.com.
In the biblical account, a young shepherd boy went toe to toe with a warrior giant… and won by flinging a stone with his simple, yet effective sling shot. Let’s hope Mark Riffey is right. In his post he says, [...]