Yes Virginia, people DO judge a book by it’s cover. A great cover stops a book browser in his or her tracks during a lap around the local book superstore and makes the book browser want to learn more.
That is why one of the most difficult aspects of book marketing lies in the cover design.  [...]

Filed under: Easy Author Book Marketing, Marketing Basics for Authors, Selling Books, Successful Marketing Tactic, book covers, book marketing, covers, great book covers | 1 Comment

Ditto is a social entertainment guide that compiles lists… and one of those complied lists is titled “Rock Stars of Web 2.0”
The list includes such power players as Darren Rowse of ProBlogger.net, Larry Page of Google, Ev Williams of Twitter and Matt Mullenweg of Wordpress.
However, the one individual that leads the list is Clay Shirky, [...]

Filed under: Easy Author Book Marketing, For the Writer, Selling Books, Writing as a Business, blog, internet marketing, Selling Books, websites to sell books | Post a comment

If you’re an author, it’s essential that you have your own author website.  Most of the big chain book stores won’t stock a self published book but many self published authors have found success by taking their book marketing efforts online.
Mark Landsberg launched Self Publisher’s Place as a way for self published authors to [...]

Filed under: Author Web Sites, Easy Author Book Marketing, book author websites | Post a comment