I got an email the other day from the editor I hired to edit my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results. She was emailing me to let me know that her book had been published and she included a URL where I could purchase [...]

Filed under: Marketing Basics for Authors, author promotional tool, blogs as marketing tools for authors, pre-publication promotion, pre-publication publicity | 2 Comments

In the February 3rd edition of the New York Times Sunday Book Review, Rachel Donadio writes in “Waiting for it” about the delay between turning in your finished manuscript for publication and the actual publication date. This delay is not measured in days or weeks for most authors, but in some cases is measured [...]

Filed under: Marketing Basics for Authors, author marketing, author promotional tool, website marketing tools | 1 Comment

In her post, “Saving Me from Myself” Yvonne Reilly, an aspiring author, writes about some unsolicited advice from someone who has never published nor written a book.
He fancied himself as an expert about the path to publishing so he was full of questions and suggestions.
Most of the questions caused her to bristle and become defensive… [...]

Filed under: Marketing Basics for Authors, author marketing, book marketing, choosing a niche for your book., niche marketing for your book | 2 Comments