It’s my experience that most authors don’t have any idea of how much “marketing” goes on behind the scenes for a typical book.
Marketing your book can either be the most frustrating or the most fulfilling task you’ve ever tackled.
One of the things about marketing is it’s an ongoing process. If you’re actively marketing your [...]

Filed under: Marketing Basics for Authors, Web Site Basics for Authors, author websites, blogs for authors, marketing your book, using a blog to market your book | Post a comment

Book marketing and authenticity… kind of has an “oxymoron” ring to it, doesn’t it? However, in the world of Web 2.0 where social networks are king, those two words are being forced into use within a single cohesive sentence.
This isn’t the book marketing your parents knew.
Kassia Krozser writes in the Art of Conversation:
The marketing [...]

Filed under: Marketing Basics for Authors, book marketing, social networking and selling books | 1 Comment

Shawn Graham is the author of Courting Your Career: Match Yourself With the Perfect Job
Shawn is using a Wordpress.com blog as his marketing home base and doing a nice job of writing relevant posts which are RICH with information his book’s potential readers will be searching for on the web.  He’s also got an Amazon [...]

Filed under: Author Web Sites, Marketing Basics for Authors, author marketing, author web sites, blogs as marketing tools for authors | Post a comment