Yes Virginia, people DO judge a book by it’s cover. A great cover stops a book browser in his or her tracks during a lap around the local book superstore and makes the book browser want to learn more.
That is why one of the most difficult aspects of book marketing lies in the cover design. [...]
It’s my experience that most authors don’t have any idea of how much “marketing” goes on behind the scenes for a typical book.
Marketing your book can either be the most frustrating or the most fulfilling task you’ve ever tackled.
One of the things about marketing is it’s an ongoing process. If you’re actively marketing your [...]
Book marketing and authenticity… kind of has an “oxymoron” ring to it, doesn’t it? However, in the world of Web 2.0 where social networks are king, those two words are being forced into use within a single cohesive sentence.
This isn’t the book marketing your parents knew.
Kassia Krozser writes in the Art of Conversation:
The marketing [...]