Archive for the ‘Do It Yourself Web Experiment’ category

The Cheap Author Do It Yourself Web Site Experiment

March 25th, 2008

One of the things that distinguishes the Easy Author Web Site from other sites targeting authors is this: I’m an author myself.

I created Easy Author Web Sites to help other authors harness the power of the internet to promote their work. While it’s essential to build your foundation upon a web site of your own, it’s also important to “reach out” and touch potential book buyers by using other web based tools.

One tool I’ve recently discovered and am learning to use is Goodreads. While at Goodreads, I spied a Google Ad with the title “cheap author web sites”.

Hmm…. being a budget minded author myself, (my mother was raised in abject poverty and despite my father’s entrepreneurial success, she never “recovered” from her impoverished beginnings and successfully burned thriftiness into my psyche), I felt a moral obligation to check the site out.

The “cheap do it yourself” web sites are offered under a domain name that inspires “authority”. When I click on the link, I’m taken to a very professional looking site.

It’s pure marketing GENIUS to allow me to build the site before I am asked to pay for it. I dive right in.

The site is brilliantly set up from a marketing stand point. You get to invest your time and energy in building your “easy” do it yourself author web site before you spend a dime.

As I begin, I’m told that the top level package will only be $9 per month and will billed quarterly. WOW! What a bargain!!!! It’s one that is too good to pass up. I clicked on the link to choose the premium option and began the journey. All I have to give is my email address… which will be used as a contact for the site, so it had better be a “real” email address.

Extracting a working email address from you up front is another brilliant move on their part… for reasons which will become apparent later. » Read more: The Cheap Author Do It Yourself Web Site Experiment