You may have heard that, as an author, you need a website to sell books. However, creating a website (let alone creating one that works) is easier said than done.
The process of traditional web development can be frustrating AND overwhelming. It’s an experience that few enjoy and the agony is compounded when the final product doesn’t perform as a powerful marketing tool.
If you haven’t already figured it out already, it takes a combination of great presentation, compelling content and lots and lots of traffic to make even the smallest “splash” on the web.
My name is Kathy Hendershot-Hurd and I started creating web sites as a hobby in 1994 so that by the time I was accepting paying clients, I already had a dozen sites under my belt. After more than 15 years of working in advertising – both in media and in an agency setting -my hobby became my career.
I documents that experience in my book “Beyond the Niche: Creating advertising messages that deliver results.”
Over the years, I’ve discovered exactly what works and what doesn’t work when it comes to creating a web site that works.
One of the most important things you must realize about selling books online is the best author websites are not only beautiful but easy to update.
Having a beautiful website that you have to hire a teenager to update is like owning a beautiful car and needing to hire a teenager to drive it. As the mother of teenagers – the thought hiring one of them to drive me places makes me cringe!
The same is true of your author website. YOU need to be in control. YOU are the master of words – why not be master of your own website as well?
Thankfully – a lot has changed since I started developing websites way back in the 1990′s. Technology has advanced to the point where creating a beautiful and functional website is not only easy – but affordable as well.
This site allows you to create a BEAUTIFUL affordable author website.
Once you have your easy to create – easy to update website launched – then you’re only limits are your own creativity as to how to engage audiences and sell your books online.
The best author websites not only set the tone for your work – they also set the stage for more book sales online.
