Welcome to the EASY WAY to build a website to sell books!

You may have heard that, as an author, you need a website to sell books. However, creating a website (let alone creating one that works) is easier said than done.

The process of traditional web development can be frustrating AND overwhelming. It’s an experience that few enjoy and the agony is compounded when the final product doesn’t perform as a powerful marketing tool.

Kathy Hendershot-Hurd, founder of Virtual Impax has created a system designed to get you on the fast track to your own web presence. This is “theory” but based on her personal experience as a web developer and author.

If you haven’t already figured it out already, it takes a combination of great presentation, compelling content and lots and lots of traffic to make even the smallest “splash” on the web.

Kathy started creating web sites as a hobby in 1994 so that by the time she was accepting paying clients, she already had a dozen sites under her belt. Web development became her “second career” after more than 15 years of working in advertising. Kathy documents that experience in her book “Beyond the Niche: Creating advertising messages that deliver results.”

Over the years, Kathy has discovered exactly what works and what doesn’t work when it comes to creating a web site that works.

If you have experienced the “traditional” web design process, you’ll agree that the traditional web development process is one that is laden with frustration.

First you hire a web developer, and if you’re lucky he or she will create a beautiful web site for you. You’re thrilled. The site looks great. As far as you know, all is well.

Then comes the frustration.

Perhaps you need to update or add a page on your web site, because you’ve read that frequent updating of your web site is ESSENTIAL to your web site success.

However, you don’t know how to update your beautiful website.

So, you contact your original web site developer only to learn that he/she is busy or worse yet, has decided to move on to a more profitable use of his or her time.

You need help but don’t know where to turn.

Or, your frustration may take another form.

You discover that your original web developer didn’t understand the search engines and how they work. He/she created a beautiful website for your book, yet years later your web site STILL doesn’t come up in a Google search FOR YOUR BOOK’S NAME!

You contact your web developer for help. Assuming he/she is still in business (see above), he/she may actually take your money and claim to fix the problem. However, another six months pass and your book still can’t be found.

You research Search Engine Optimization and discover top experts can charge up to $1500 just to EVALUATE your web site. Then you have to hire someone to implement those changes.

It’s one thing if your website doesn’t come up in a highly competitive search, such as “marketing” or “business development”. It’s quite another when you type in your website’s domain name (or your book’s title) and your website doesn’t appear on the first results page!

When that happens, it means that potential book buyers who are actively trying to find you and your book CAN’T!

What do you do?

• You don’t want to learn HTML to create your own website. (After all, knowing HTML obviously doesn’t help some designers!)
• You don’t want to learn the intricacies of Search Engine Optimization
• You don’t want to have to deal with web site hosting or the thousands of other decisions that come with the traditional web site experience.

Easy Author Web sites has the solution.

Kathy has worked hard to provide a easy to use, easy to update web presence that you can use to promote your work. It’s quickly implemented, it’s search engine friendly and most importantly, it’s easy for you to add content.

Contact Kathy for more information using the form below: