Promoting Your Book By Commenting on Blogs

There are several experts in the area of author marketing who are advising authors to promote their work by leaving comments on other author’s blogs.
Leaving comments on other people’s blogs is a GREAT marketing tactic for authors.  I call it “leaving a breadcrumb trail” back to your website because the goal is for the other [...]

Writing as a Business… About Receivables

When you’re trying to make a living as a writer, it’s tempting to treat your writing like a hobby instead of like a business.
Dr. Jean Murray has a PhD in business and has some GREAT advice for freelance writers on how to run their business.  Many writers aren’t familiar with the term “receivables”.  A receivable [...]

Book Marketing and Authenticity

Book marketing and authenticity… kind of has an “oxymoron” ring to it, doesn’t it? However, in the world of Web 2.0 where social networks are king, those two words are being forced into use within a single cohesive sentence.
This isn’t the book marketing your parents knew.
Kassia Krozser writes in the Art of Conversation:
The marketing [...]