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One of the reasons blogs are so attractive as author marketing tools is that they are an easy to use DIY (Do It Yourself) website solution.
There are many ways to make a blog. There are many free blogging tools available to get started.
Blogger
Wordpress.com
Live Journal
Just because you CAN make a blog on a free [...]
If you’re an author with a book to promote, there’s no better marketing tool than a blog.
However, a blog is not book marketing magic. Merely launching a blog and then expecting book buyers to flock to your author’s blog to buy your book simply isn’t a realistic expectation.
Marketing your book is a numbers [...]
It’s my experience that most authors don’t have any idea of how much “marketing” goes on behind the scenes for a typical book.
Marketing your book can either be the most frustrating or the most fulfilling task you’ve ever tackled.
One of the things about marketing is it’s an ongoing process. If you’re actively marketing your [...]
